Company Description
Belong in a place where you can be yourself and love what you do. Join our hotel community and we will support you to realise your true potential. You will be part of a team where everyone’s contribution is valued, and where innovation and commercial thinking are encouraged. We empower our ambassadors to bring ideas that elevate performance and create personalised guest experiences — helping our guests feel special, and ensuring you do too.
Located in the heart of Brisbane city, Sofitel Brisbane Central is renowned for sophisticated luxury accommodation, world-class dining, and impeccable hospitality. Our 416 elegantly appointed guest rooms and suites embody refined French luxury, delivered with heartfelt, personalised service. The hotel also features premium food and beverage outlets, Club Millésime executive lounge, two fitness centres, a day spa, and flexible conference and event spaces for up to 1,100 delegates.
As part of the global Accor network, Sofitel Brisbane Central offers the opportunity to work within an internationally recognised luxury brand while contributing to the hotel’s strong commercial performance in a competitive Brisbane market.
Job Description
If you are a strategic, commercially minded marketing professional ready to bring the world-renowned Sofitel brand to life, say “oui”!
Reporting to the Director of Sales & Marketing, you will be responsible for leading and executing the hotel’s integrated marketing strategy to drive brand awareness, revenue growth, market share and guest engagement across all segments — Rooms, Meetings & Events, and Food & Beverage.
This role blends creativity with commercial acumen. You will use data insights, market trends, and performance metrics to optimise campaigns, strengthen positioning, and maximise return on investment. As a key member of the commercial leadership team, you will collaborate closely with Sales, Revenue, Operations and Accor regional teams to deliver measurable results.
What you will be doing:
- Formulate comprehensive marketing strategies aligned with the hotel's objectives, target audience, and brand identity
- Lead a small marketing team and collaborate with cross-functional departments, such as sales, revenue management, and operations
- Ensure consistent brand messaging and visual identity across all marketing channels
- Oversee digital marketing initiatives, including website optimisation, search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing campaigns, and social media management
- Plan and execute advertising campaigns to increase brand awareness and generate leads, room nights, and revenue
- Create compelling and engaging content for various marketing channels, such as websites, blogs, social media platforms, and email newsletters.
- Managing agency, media and supplier partnerships.
Qualifications
To be successful in this role, you will bring:
- Minimum 3–5 years’ experience in a marketing role, ideally within hospitality, luxury, tourism or lifestyle sectors
- Demonstrated experience managing integrated marketing campaigns with measurable commercial outcomes
- Strong understanding of digital marketing, performance analytics and CRM platforms
- Experience managing budgets and reporting on ROI
- Proven ability to collaborate cross-functionally and influence senior stakeholders
- Excellent copywriting, communication and brand storytelling skills
- A strategic mindset balanced with creativity and attention to detail
- A genuine passion for luxury hospitality and guest experience
You are commercially astute, results-driven, and confident in bringing your unique ‘je ne sais quoi’ to the Sofitel brand.
Additional Information
Bring passion and dedication to excellence, and we will recognise your contribution with a variety of benefits, rewards and development opportunities within the global Accor network. We are committed to your professional growth, offering leadership development pathways, global mobility opportunities and industry-leading training programs.
Thrive in our Sofitel Brisbane Central community, with:
- Heartist benefits including global accommodation and dining discounts for you, your family and friends
- Complimentary hotel stay package to celebrate your work anniversary
- Secure parking in the centre of Brisbane for only $10 per day
- Direct access to Central train station
- Complimentary meals in the ambassador dining room
- Laundered uniforms and dry cleaning of duty attire
- Access to wellbeing programs and learning platforms
Let your passion shine. Visit careers.accor.com and say “bonjour” to your next career opportunity.
