Honeybalm is a fast-growing e-commerce brand, started with a single lip balm and grown into an international brand with millions of customers across Europe, the US, and beyond. Our website is one of our most important touch point of the people that love our products. We’re looking for a Growth Designer who can level up our website experience across all of our domains by designing and improving pages that are seen by millions of our customers.

Your work will be tested and will directly impact conversion, revenue and customer experience.

About the role

As a Growth Designer, you will design, write and continuously improve high-performing website experiences across our e-commerce funnels. This is not a purely visual role, but it sits at the intersection of UX, copywriting and experimentation, with a strong focus on logical page structure, conversion and speed of execution. You will work closely with our Head of eCom, creative team, marketing team and development team to concept, build and iterate multiple landing pages and funnel variants. Using real traffic data and user behaviour, you will turn ideas into testable page structures, analyze performance, and continuously refine what converts best across all of our domains.

What you’ll do

Design UX concepts and templates for landing pages, PDPs, collections and checkout flows
Design, write and ship landing pages at scale
Create multiple page variants for A/B testing and experimentation
Translate hypotheses into clear UX/UI structures ready for testing
Own our page structures, section hierarchy and conversion flow
Iterate on layouts based on performance data and user behaviour
Help build scalable landing page and funnel structures
Write conversion-focused copy, headlines and messaging frameworks for landing pages
Work daily in Figma
Benchmark competitor funnels
Collaborate closely with Head of eCom, designers, developers and marketing team

What we’re looking for

Experience designing high-converting landing pages or e-commerce funnels (DTC experience is a strong plus)
Strong understanding of page structure, conversion hacks, copywriting tricks
Able to combine UX thinking, clean UI execution and conversion-focused copywriting
Advanced working experience with Figma
Strong sense for headlines, hooks and messaging structure
AI generation working experience
Experience with A/B testing tools or software
Well experienced using AI tools to accelerate research, copywriting and page creation
Able to use AI to generate concepts, structures, headlines and variations quickly
Comfortable designing multiple concepts and iterating on a fast pace
Fluent in English

What we offer

A full-time role (40 hours per week)
Competitive salary based on experience depending on experience level (flexible)
Employment conditions under CAO Detailhandel
A fast-moving environment where your work goes live quickly
Direct impact on multiple international brands (Honeybalm and other portfolio companies)
A modern office at Strijp-S in Eindhoven
Minimum of 2 days per week working from the office

Why this role is different

Your work reaches millions of users across international markets, not internal mockups that never go live
Your UX decisions directly influence millions of users
You will work on a rapidly scaling ecosystem that includes our online websites & wholesale portal
You will be able to build scalable website systems across multiple portfolio brands including Honeybalm
Your ideas go live fast and are validated with real traffic and real revenue impact
You learn how UX performs in real-world eCommerce traffic

You’ll be building inside one of the fastest-growing DTC beauty brands coming out of The Netherlands. Will you help shape the next phase of Honeybalm, as we scale globally across DTC and retail? Apply with your portfolio (or best work)!

Honeybalm

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