City Boots/Graphic Design Creative Brief

Brand Snapshot: CITY Boots is a luxury western boot brand rooted in craftsmanship, femininity, and timeless design. We create iconic, heirloom-quality boots that inspire the inner cowgirl wherever she goes. Our aesthetic is elevated, fashion-led and refined.

Objective: We are seeking a graphic designer or design partner to support multiple brand projects that require a luxury aesthetic, strong brand consistency, and excellent communication and follow-through. This may begin as project-based work with potential for an ongoing relationship.

Project Scope: Design support across the following

A) Iron-On Patches - Elevated, collectible, intentional (not novelty)

B) Brand Guide - Typography, color, logo usage, graphic elements

C) Presentations - Investor, internal, and partnership decks

D) Van Wrap - High-impact, restrained, luxury western

E) T-Shirts & Hats - Fashion-forward, wearable, timeless

Target Audience: A confident, style-driven woman who values quality, tradition, and connection. She blends modern life with western influence and expects brands she supports to reflect taste, polish, and authenticity.

Aesthetic Direction:

Luxury western

Feminine

Timeless, confident, intentional

Clean typography and thoughtful use of white space

No kitsch, cliches, or novelty graphics

Fashion brand first, western second

What We Value in a Designer:

Strong taste level and design restraint

Experience with premium or luxury brands

Clear communication and responsiveness

Reliable timelines and follow-through

Ability to take direction and contribute ideas

Deliverables:

Production-ready design files

Organized file handoff

Collaboration with vendors as needed

How to Respond:

Send resume to jobs@cityboots.com

Please include

Portfolio or relevant samples

Brief overview of your design process

Availability and working cadence

Rate or pricing structure

CITY Boots

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